Key Responsibilities
l Plan and execute BTL activities such as events, exhibitions, activations, promotions, mall activities,
roadshows, and corporate tie-ups.
l Coordinate with vendors, agencies, and other external partners for campaign execution.
l Identify and evaluate potential locations, partners, and opportunities for brand activations.
l Ensure timely execution of campaigns while maintaining brand standards and quality.
l Manage on-ground teams and coordinate manpower requirements for activations.
l Track campaign performance, leads generated, customer engagement, and overall ROI.
l Prepare activity reports, budgets, and post-campaign performance reports.
l Manage promotional materials, branding assets, merchandise, and other campaign requirements.
l Coordinate with Sales and other internal teams to align BTL activities with business objectives.
l Conduct market visits and competitor checks to identify new activation opportunities.
l Ensure all activities are executed within approved budgets and timelines.
What We're Looking For
l 1–3 years of experience in BTL marketing, event management, brand activation, or field marketing.
l Strong coordination and vendor management skills.
l Good communication and interpersonal skills.
l Ability to manage multiple activities and work under tight timelines.
l Strong execution and problem-solving skills.
l Willingness to travel and work on-ground as required.
l Proficiency in MS Excel, PowerPoint, and basic reporting tools